The word “Kurkure” means “Crunchy” in Hindi. An appropriate name for these puffed snacks that are made by Pepsico in India.

Priya Gold Snakker Bar from India. Lately I’ve been paying more attention to the SIZE of each bounty. When compared to the average American candy bar (Snickers for example), the Snakker bar is VERY tiny. This is a great example of how snacking culture/packaged foods are marketed in the USA with a “Larger than Life” and “size matters” mentality. A huge Snickers bar or a big bag of chips (mostly air) is designed to deliver more perceived value to the customer!