Pocari Sweat

To English speakers, there may be no packaged drink named more provocatively. While the bold branding may appear to confidently champion the concept of drinking perspiration, the term “sweat” refers rather to the drink’s ability to replace lost liquids via a process called hydration.

Since Pocari’s beginnings in 1980s Japan, Gatorade’s reign of the North American sports drink market has limited the product’s success to Asia and the Middle East, where it is well-known. The drink’s iconic branding, combined with the fact that it has been prominently featured in popular anime, has earned it an international cult following.

The brand is somewhat supported by a scientific history, having been invented by Otsuka Phamacuetical.

What does Pocari Sweat taste like?

While the can will “pop” when opened, Pocari sweat has no carbonation. The drink offers a watery, light citrus flavor combined with the minerality of salt. None of the flavors are overwhelming, or distinctly sugary. If enjoyed cold, it is somewhat refreshing.

Pocari Sweat is pictured here with its Korean packaging.